One of the fastest-growing categories on the online supermarket Rohlik.cz is coffee. Sales grew 1.5 times faster during the spring and autumn corona crisis than for the same period.
“For us, our cooperation with Rohlik.cz is a pilot project on the territory of the Czech Republic to expand our sales channels. What we want is for the customer to be able to order choice Nespresso capsules with home delivery within just 120 minutes, with a delivery accuracy of 15 minutes,” said Nespresso’s Marketing Manager Andrea Petrová about the cooperation.
Thus, the key benefit of cooperating with Rohlik.cz is the delivery of an order to a customer within 2 hours of ordering and the simultaneous collection of used capsules for recycling. Moreover, members of the loyalty program Nespresso & You don’t lose any of the advantages through buying capsules on Rohlik.cz – since the cooperation also includes earning points on the customer’s Nespresso account for each purchase.
“We are delighted with the cooperation with the Nespresso brand. And there are several reasons. Through it we will expand the premium selection of high-quality coffee that our customers will be able to order along with other items from the Rohlik.cz range, that means as part of one courier’s trip to the customer. At the same, we are involved in the recycling process for used capsules because we are equipped for their collection from customers,” says Olin Novák, the Commercial Director of the Rohlik Group.
“The customer can add a special resealable recycling bag to their order. And when it is full, the customer simply hands it over to our courier at the next delivery. Nespresso regularly collects used capsules at the warehouses and can later breathe new life into the used material.”
Customers will find 10 popular types of coffee on Rohlik.cz. The coffees have been selected so that the range will satisfy the demands of the majority of customers.