Online Supermarket Rohlík to be Launched in Germany

Prague Morning

Rohlík has announced plans to launch its service in Germany.

The expansion was originally planned for 2025 but due to the current high demand for online grocery shopping, the start is brought forward. Rohlík is expected to be launched in Munich by the end of this year.

The upcoming launch of Rohlík in Germany means more competition from that other online-only supermarket, Picnic. The Dutch supermarket is active in Germany since March 2018 and is slowly but steadily expanding across the country.

The arrival of Rohlík also means more competition for local players, such as Rewe and Edeka.

“This is one main target for me”, says Tomáš Čupr, CEO and co-founder of Rohlik. The pure player has only recently been launched in Hungary, which has been the first foreign market for the Czechs.

The company also plans to enter the market in Vienna and Bucharest this year.

Rohlik is currently active in nine Czech cities where it can deliver within a timeframe of just two hours.

Rohlik carries more than 8,000 lines, including fruit & veg. It also works with numerous regional suppliers as well as local bakeries and butchers. The company prides itself on its user-friendliness.

Customers can choose from hundreds of different recipes on its site where ingredients can be moved to the shopping cart in just a few clicks.

Rohlik has been on the market since 2014 and, according to balance sheet data, reached the 100 million euro net sales mark in the 2018/2019 financial year.

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