Hotel Transaction Volume Reached Record Heights in 2019

The year 2019 was a record one for the Prague hospitality sector in terms of transactions: the amount of investments in hospitality properties exceeded EUR 500 million.

This is the highest figure in history and twice the average for the last five years. This is also the first time that the Czech Republic has made it to the Top 10 in the European hospitality investment chart – to number nine. In 2020, the volume of hospitality transactions could become twice as high – one billion Euros.

Hotels as a good investment

The reasons for the growth are on both the supply and demand sides. The interest among investors in hotels as investment properties is generally increasing since travel and tourism represent a sector that shows long-term growth. In addition, the hospitality segment is an attractive alternative to traditional commercial investments such as office buildings and shopping centres.

Frédéric Le Fichoux, Partner & Head of Hotel Transactions for Continental Europe, Cushman & Wakefield, says: “One of the main reasons is that hotels offer attractive combinations of return and risk for various types of investors – from variable and risky income with a relatively high return rate to stable and less risky investments in hotels with long-term leases exceeding 10 years, which often suits large international investment funds.”

In effect, hotels represent an attractive way for investors to diversify a portfolio by adding either a riskier yet highly profitable investment or, by contrast, a highly stable and long-lasting investment. Their activity is also aided by the fact that capital is abundant on the market today, so investors are looking for where to invest it, and there are not many other attractive investments to choose from.

The right time to sell

At the same time, both Prague and the CEE markets finally have hospitality properties for sale. The existing owners sense that the right time to sell their hotels is coming since the value of their properties has significantly grown in recent years and the growth rate is currently slowing down – there are talks about the potential recession as well as other risks and increasing operating costs (such as personnel costs) are starting to inhibit profitability. Demand is meeting supply, so transaction activity is increasing.

The specificity of Prague and the entire Central and Eastern European region is that major investors have set their sights on it for the first time since the demise of communism. They are starting to realize that the region is no longer as risky and volatile as it was in earlier years when too many hotels were built here.

Bořivoj Vokřínek, Partner, Strategic Advisory and Head of Hospitality Research EMEA, Cushman & Wakefield, said: “The market is more mature, sophisticated, stable and transparent now – and it is less vulnerable, too. This attracts international investors as well as domestic ones.”


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