Confirmed: Apple to Open its First Store in Prague

More than one year ago, during the annual World Economic Forum meeting in Davos, Apple CEO Tim Cook met with Czech Republic Prime Minister Andrej Babiš.

Amidst discussion of progress in the Czech economy and advancements in artificial intelligence, the Prime Minister suggested Apple establish an official retail location in Prague.

This week, Apple posted a job position ad on its official website, which confirms the opening of the store. The iconic California-based company is looking for an “Apple Shop Leader” in the Czech Republic.

Babiš noted that Cook was “absolutely enthusiastic” that the country has more than 500 scientists working on artificial intelligence before stating that he offered Apple to build a store in Prague.

Babiš added the ideal place for the Apple Store would be the Ministry of Regional Development building in the Old Town Square, but should Apple move forward with plans, it’s not clear where the store would be located.

Apple doesn’t currently operate first-party retail stores in the Czech Republic. While Apple expanded its online store to the country back in 2011, locals must still rely on a network of Apple Premium Resellers for brick and mortar sales and service.

Apple stores currently operate in eleven European countries: Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, Turkey, and the United Kingdom.

Apple stock has increased by more than 70% this year, briefly becoming the first US company to hit a US$2 trillion market capitalization. It is the most valuable company in the world and its shares at the time of publication are valued at US$499.63.

Apple CEO Tim Cook is in Davos, Switzerland for the World Economic Forum 2019, with Czech Prime Minister Andrej Babiš.



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