The Julius, a new apartment experience offering ‘a feeling of home’ for travellers in prime city center locations, is to launch in spring 2022.
Founded by the storied Julius Meinl family, famed branded consumer goods and retail pioneers and creators of the Viennese food emporium Julius Meinl am Graben, The Julius draws on a 160-year legacy of service, quality, and innovation, and marks the family’s first entry into the world of travel. Its first destination – The Julius Prague – will launch this Spring.
The Julius balances luxury and modern design with warmth, comfort, and convenience. Evoking the timeless standard and spirit of European hospitality through a modern mindset, it offers a place to relax, explore, work, and treat as a home in the city.
Representing design-led, next-generation hospitality, this new series of destinations will offer both short and long-term stays in generously sized residences.
The Julius offers tech-enabled services, self-check-in, and contactless room entry, as well as on-site shops and restaurants, stocked with premium House of Julius Meinl products.
Spacious communal areas, relaxing lounges, and professional co-working spaces will enable guests to network, meet like-minded people or simply unplug.
A central light-filled conservatory sits at the heart of the building and guides guests to 168 individual residences, complete with living room and separate bedroom space, and many featuring an open-plan kitchen.
Residences, communal areas, and restaurants will offer soft furnishing and an autumnal colour palette, inspired by the works of the celebrated Czech artist Alphonse Mucha. World-class amenities will be combined with elegant yet homely features such as oak wood floors, soft linen sheets and contemporary bathrooms.
Julius Meinl Vl., co-founder of The Julius, said “Since over 160, the Julius Meinl name has been synonymous with finesse, tradition, and quality. Honouring our founding principles, the creation of The Julius is an exciting moment to not only look back on our legacy but also establish a new future. It offers a chance to bring the expertise, experience, and enthusiasm of the Meinl family to a new sphere of hospitality, to a new audience, and to new destinations.”
This article originally appeared on Prague Convention Bureau website