Starbucks Opened its First Reserve Store in Prague

Starbucks has opened its first Reserve Store in Central Europe in Prague, offering unique coffee and preparation methods.

The coffee shop chain has reopened a branch on Jungmannovo náměstí, bringing the Reserve store concept, a completely new format of Starbucks coffee shops.

Starbucks Reserve is a series of premium Starbucks cafes that serve rare blends of coffee worldwide.

The coffees served at Reserve are carefully selected after a lengthy tasting process by company members and coffee professionals.

“We are opening the first Central European Reserve store in the Czech Republic because Czech customers are extremely receptive to novelty,” says Grzegorz Kazmierczak, Starbucks Regional Director for the Czech Republic and Slovakia. “We believe that the coffee and the exceptional environment will attract even the most demanding coffee enthusiasts to Starbucks.”

The core of Prague Reserve store is a first-class hi-tech Black Eagle coffee machine, which allows baristas to individually adjust and control the individual preparation stages, such as the amount and ratio of beans, the preparation time, or the water temperature.

Customers can also fine a special offer of desserts that are suitable for the local coffee specialties. Likewise, the café will offer a selection of packaged coffee beans and original merchandising.

The 100+ seat establishment offers a designer interior, but above all rare coffees from small growing regions and carefully prepared blends exclusively for Reserve cafés, such as Microblend No.10 or Microblend No.21.

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