Rohlik Group Expands Leadership Team, Promoting Olin Novák as New International CEO

Rohlik Group has promoted experienced eCommerce manager and Rohlik CZ CEO Olin Novák to the role of International CEO, with this now being his fourth position within the company.

Olin Novák will now oversee the day-to-day running of the individual countries of the entire group.

Founder and Rohlik Group CEO Tomáš Čupr will now focus more closely on the development of the group as a whole, including increasing efficiencies, along with specific group-wide projects. Rohlik.cz will be newly led by Martin Beháň as of today.       

As a first step towards making all markets more efficient, Tomáš Čupr centralised operations from all countries where Rohlik Group operates: “We have arrived at a management structure that allows me to focus on much more strategic and valuable issues for the entire Group. We are already one of the most innovative e-commerce companies in Europe, but all who know me know that I already have another milestone in mind.” On Olin Novak’s promotion, he adds: “Olin and I share the same vision of what food retailing of the future should look like, and over the past four years he has proven that he is a true leader made of the same Rohlik dough.”

Olin took over the leadership of Rohlik in the Czech Republic in September 2021, after less than 4 years of leading both the Czech and later international commercial teams at Rohlik Group.

Summarising his career to date, Olin points out: “I chose Rohlik four years ago for its unique approach to improving customer service. I have now accepted the position of International CEO to help transfer our Czech know-how to all markets, facilitate transfer of best practice between countries and to further improve customer service. I look forward to using my knowledge and experience to help Rohlik Group conquer the European e-grocery market.” As concerns his successor Czech CEO: “I am glad that I can pass the baton in the Czech Republic to someone as experienced as Martin. We will continue to be in close contact and I believe that together we will take Rohlik’s services to the next level.”

Martin worked at Tesco, where he held various positions over the last 18 years, most recently as CEO for Poland. He has extensive retail experience and will therefore be a great asset to Rohlik.cz.

“I’ve been using the services of Rohlik for a long time, it’s a lovebrand for me and that’s why I’m excited about joining the team. It’s a great honour that Tomáš and Olin have
placed their trust in me.”

Rohlik Group management is now, in addition to Tomáš Čupr, comprised of Olin Novák as International CEO, Mathias Ottitsch as Chief Operating Officer, Ondřej Klamt as Chief Technology Officer, Marek Hübner as Chief Commercial Officer and Vineta Bajaj will join Rohlik Group as Chief Financial Officer in January, having previously worked at Ocado Group.