The Administration of Prague Castle, the presidential seat, has leased the late-Gothic Vladislav Hall, used for official ceremonies, for commercial purposes for the first time, in particular to the Louis Vuitton French fashion brand.
Next week, Louis Vuitton will hold a gala dinner for its clients and launch its exhibition of a new collection of jewels in Vladislav Hall, where the Czech heads of state are inaugurated and the president annually presents state orders and medals on the national holiday, October 28.
The French firm will pay 605,000 euros including VAT for the lease.
The Vladislav Hall, which is almost 500 years old, is one of the most important parts of Prague Castle because some of the most significant national events have taken place there. The chamber first served as the Hall of Homage to the Czech kings.
The hall was mainly used for ceremonial purposes, where homage was paid to monarchs after coronation ceremonies. Assemblies of the Bohemian Estates also took place in the Vladislav Hall. The coronation ceremonies featured tournaments between knights, as evidenced by the famous Rider’s Staircase, by which the knights entered the hall on horseback.