Penny Market and Billa Plan to Launch E-Shops

penny market billa eshops

Penny Market and Billa have both announced plans to launch online grocery stores.

Penny, the German supermarket chain, plans on launching their e-shop in the coming weeks, while Billa, an Austrian chain, has plans for a launch in 2022.

In the coming weeks, most likely in mid-October, the Penny Market supermarket chain will launch its own online shop, so far, only in pilot operation in Pilsen.

Depending on the interest of customers, the grocery giant will decide how fast and where exactly to extend the new service.

The Billa retail chain is celebrating 30 years on the Czech market this year and it wants to continue expanding and digitizing its stores.

The company plans to start selling groceries and household products online next year. It will offer customers a selection of up to 15,000 products and the option of delivery directly to their home or picking the order up at one of the 240 stores around the country.

“By entering the online market, we are simply just responding to the demand created by Czech customers. We will not introduce the service until 2022 so that we can prepare the online shop to run as smoothly and precisely as possible,” says Dariusz Tomasz Bator, the new CEO of Billa CR.

So far, the online grocery shops have been launched by Tesco in 2012 and by Lidl in 2017, while Globus, a hypermarket chain, has been offering pick-ups of online orders at their physical stores.

The main players in the e-grocery-store game remain to be Rohlí and Koší


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