New painted body outlines of fallen pedestrians on tram tracks appeared at the intersection of Spálená and Národní trida and three other locations in Prague. The hashtag #113 symbolizes the number of killed pedestrians in the Czech Republic last year.
The campaign aims to highlight the risks of looking at mobile phones while walking around instead of paying attention to the trams.
The campaign is intended to remind people that trams have priority at intersections. Because trams are on tracks, they cannot stop quickly, even if the driver sees the pedestrian on the tracks.
The project is a joint venture of the Prague Public Transit Company (DPP) in cooperation with safety organization BESIP, the Czech Police and regional transit organizer ROPID.
Although the number of traffic deaths has declined over the long run, the Czech Republic is still doing poorly compared to the rest of Europe. Prague had the highest accident rate of any Czech region.
Some 103,821 accidents occurred last year in the whole Czech Republic, and 502 people died. This is the lowest number of deaths since 1961 when the police introduced comprehensive accident statistics.
The safety campaign is running in Prague, Brno, Pilsen, Hradec Králové, Liberec, Olomouc, and Ostrava.
In these cities, 7421 pedestrians have been involved in public transport accidents over the past six years.