The days of ex-partners and former friends holding onto each other’s Netflix passwords are officially coming to an end.
Users will receive an email reminding them that Netflix accounts are intended for one household only, but it will be possible to add another user to an account in Czechia for an additional CZK 79 per month.
The exact date when this will happen has not yet been disclosed.
Netflix has previously estimated that over 100 million households worldwide share an account. The company initially ignored password sharing, alleging it nourished growth for the platform.
But last year the streamer changed its tune, announcing that it was going to crack down on password sharing because it hurts its overall net income.
The company has already made moves to shut down password sharing in other countries like Canada, New Zealand, Portugal and Spain. In each market so far, Netflix has reported seeing a “cancel reaction” which gives way to “increased acquisition and revenue.”
Netflix’s bold move to combat password sharing is a game-changer in the streaming industry. As the battle for subscribers intensifies, the company is taking decisive action to protect its revenue streams and invest in even more jaw-dropping content.
With password sharing now under strict scrutiny, Netflix is reshaping the landscape and forcing users to reconsider their streaming habits. Will this crackdown lead to a new era of individual memberships, or will users find creative workarounds?
Only time will tell, but one thing’s for sure: Netflix is ready to take on the freeloaders and revolutionize the way we enjoy our favourite shows and movies.