At its core, logo design is made up of icons and text that form the visual identity of a brand. But logo design can be much more than just a combination of symbols and a good font. It can embody everything that your company stands for.
Logo design creates a visual impact that tells customers about your brand. They help create a strong visual association that allows existing and potential customers to remember and identify you. For example, think of McDonald’s.
You don’t need a name to recognize a fast food chain. As soon as you see two golden arches, you will immediately understand what they are. It is for this reason that logo design is a key element of brand identity. In this article, you will learn about what minimalist logo design is.
What is a logo
The logo symbolically or allegorically expresses the essence of the company. This can be done using graphic as well as verbal techniques.
In a few letters (not to be confused with an abbreviation!) The meaning of the name of any organization is encrypted. A drawing or ideogram may also be used. To understand the basis of creating a logo, it is best to refer to examples.
There are 3 main species that are ubiquitous. All the variety of logos can be classified by image. Each belongs to one of the following sections:
- Picture + text.
Organizations, especially trading ones, most often use the latter type. It is the most convenient, because it can combine the emblem and the short name of the company.
Meaning of logos
Having understood what a logo is, it is easier to understand its meaning. It mainly depends on the mission of the company. Trade groups use it as a trade mark that is involved in product promotion. Other enterprises and organizations make a logo that matches the style, tasks, purpose. Most often, a small emblem reflects activities or products.
Minimalistic logos: how is it
Logo by Babu Ahmed
Minimalism as a concept is a creative approach that removes all unnecessary elements and reduces the design to its final basic form.
In short, minimalism follows the concept of “less is more”.
It is popular in interior design, clothing and graphic design. Consumers are bombarded with media and advertising all day long, and sometimes a little simplicity stands out.
Remember how Marie Kondo took the world by storm with her cleaning method, which involved throwing away everything that didn’t bring you joy? This is minimalism at its best.
To create a minimalist design, décor, or outfit, you need to cut down on the essentials and keep only what you really need. If the thing does not serve its intended purpose, get rid of it.
A common misconception about minimalism is that minimalist designs are simple. On the contrary, minimalism is great for logo design.
When designing a logo, you are working with a small canvas anyway. The more details and elements you add, the more definition the design loses.
However, properly selected elements will allow the logo to express itself and stand out. A minimalist logo design usually includes bold and simple shapes.
Minimalist logos are often single color. Sometimes you can see multiple colors, but rarely, because extra colors add unnecessary elements to the design.
Minimalist logos ignore all unnecessary accents and the result is often quite impressive.
For example, flat logos are one of the most famous examples of minimalist design.
A flat logo design strips the logo of all extra details such as gradients, sizes, textures, and more. Instead, a simple 2D design is created with realistic and simple features.
It is this simplicity that makes the design stand out.
Why should you use a minimalist logo design?
Minimalism as a concept continues to evolve. But its basic concepts remain unchanged.
Minimalism in graphic design is clean lines, simple colors and elementary shapes – very few bells and whistles. The reason for this is simple – such a design is easier to remember and consider.
Minimal logos make you look twice. Their individual colors and shapes stand out due to the absence of a large number of other elements that distract attention.
When everyone else is designing with tons of elements and colors, consumers can feel overwhelmed and possibly lose the point entirely. The minimalist design stands out even in the most crowded spaces.
Here are some benefits of minimalist logo design:
- They do not lose their impact on the mobile phone screen;
- They can be decorated with different colors to emphasize a certain theme;
- They are easy to recognize and remember;
- They are cheaper to print.
Some of the world’s biggest brands have become recognizable through minimalist logo designs. Even if you remove their name and colors, they are still easy to recognize.
Think Apple and McDonald’s. Everything about these brands is easily recognizable – from packaging to advertising.
Examples of minimalist logos
Logo by Wesley Marc Bancroft ᴡᴍʙᴄᴏ
Logo by 3T BRANDING
Logo by Terence Thien
Logo by Muhammad Aslam
Logo by Fauzimqn
Logo by craftoxa
So, we have told you about minimalist logo design. We hope that the information received will inspire you to create your own unique style, in which there will be nothing superfluous. Good luck!