LG to Launch Craft Beer Maker HomeBrew

LG’s latest venture is well outside the company’s usual repertoire of phones, TVs, large appliances and the like. The electronics giant is stepping into the world of automated beer brewing with the LG HomeBrew.

LG HomeBrew is set to make its debut at CES 2019 in early January. It’s the lazy person’s solution to creating your very own beer at home because it automates every single step of the process. A free companion app (for Android and iOS devices) lets users check HomeBrew’s status at anytime, anywhere.

The HomeBrew relies on single-use capsules which contain malt, yeast, hop oil, and flavoring. Once the capsules are inserted into the machines, simply press a button and the fermentation, carbonation, and aging process happens automatically. Once it’s done and you’re enjoying your beer, the HomeBrew will clean itself ready for the next round of brewing.

LG will offer capsules for five beer styles at launch:

  • American IPA
  • American Pale Ale
  • English Stout
  • Belgian Witbier
  • Czech Pilsner

LG hasn’t announced prices for the capsules yet either.

However, unlike those capsule coffee machines, the process isn’t near-instant. Producing the beer takes approximately two weeks, but at the end of that period you’ll have up to five liters to drink.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”

Author: red

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