The Czech online supermarket Rohlik has reached out to help small farmers and entrepreneurs who have been hit by the ban on Christmas markets
On its Twitter account, the company opened the possibility for small sellers or farmers to contact Rohlík and offer their goods directly through the online supermarket.
Rohlik.cz said it would be able to start selling their products online within three days.
“We want to help small producers and producers! For them, closing the Christmas markets can significantly reduce sales. The pandemic situation is serious, but we have a solution. We offer producers the opportunity to sell with us,” says Rohlík’s PR manager Denisa Morgensteinová.
“People have the opportunity to join this initiative through an online form. We will contact them and then offer their products on our website and distribute it to people,” Morgenstein told iDNES.cz.
According to Morgenstein, the assortment can include gift items, as well as food and drinks. “It is clear that we will not deliver a warm svařák (mulled wine) or crawfish. However, we are trying to come up with some solutions and include the classic products that are sold on the Christmas markets,” she adds.
“We are trying to help farmers and small retailers in the long term and at the moment it is a response to some current measures,” concludes Morgenstein.
The Czech government on Thursday ordered bars and clubs to close at 10 p.m. and banned Christmas markets in an attempt to stem one of the world’s highest coronavirus infection rates.
The new restrictions also include a maximum attendance of 1,000 people at culture and sports events, stopping short of the sweeping lockdowns in neighbouring Austria and Slovakia, where infection rates are even higher.
