Stanislav Virdzek has a lot on his mind. He is the co-owner of La Donuteria in Spalena street.
In addition, he and his business partner Lukas are also development managers in the Czech Republic and overseeing the growth and expansion in the country of the brand, which is one of the fastest-growing in the world and already has over 7 locations just in the country.
Nonetheless, he still comes in almost every morning at 5 am to make the donuts. “You know, with the high standards that we have for ourselves and our product, we really take this seriously,” he says.
Despite the hard work involved both in running the shop and in overseeing expansion to other locations – the newest branch opened a couple of months ago in Hradec Králové – he still enjoys the work. “It is really difficult sometimes, but what makes it rewarding is that people are coming back and are happy. The feeling and look on people’s faces is the best part,” he says to Prague Morning.
Even famous Praguers can’t resist the delicious pull of La Donuteria. Pavel Hoftych, the famous football player and coach, comes with his family.
Stanislav says that he comes with his daughter and his granddaughter, who will often decorate her own donut. “We just give her a plain cream-filled donut and let her decorate it herself. She’ll put on a heart made of strawberries or chocolate and she’s always really happy about it. She comes out of the kitchen with a huge smile on her face.”
Now, the main thing on their minds is a new line of savory, salty donuts that are being launched.
“We started recently. We used to have two flavors: pepperoni pizza and cheesy nachos and now we’ve added more so we have 5 recipes and one that’s vegan. Right now we’re trying to fine-tune another vegan recipe,” Stanislav explains.
In addition, there is also a BLT (bacon, lettuce, tomato) option that is grilled with dijon mayonnaise. While many of the toppings or fillings themselves are not vegan, all the dough is made from a special, La Donuteria-exclusive vegan flour, and they offer more than half a dozen vegan options for their sweet donuts.
Stanislav says that this has changed the way that people come to the store. “People are coming for breakfast here, especially the regulars. Some of our customers are coming back for breakfast 2 or 3 times a week.”
Right now, the savory donuts are only offered in the morning, before 13:00, as they’re made to order. Prices range from 69-109 Kc.
Check them out on Facebook or in person at Spálená 23.