HalfPrice Opening its First Store in Prague

halfprice opening store prague

The new retail network HalfPrice from the Polish group CCC is entering the Czech Republic.

It offers a wide range of products from well-known brands and the first store will open at the end of September at the Harfa Gallery.

In May, CCC decided to open the new retail chain HalfPrice, which offers, among others, clothes, shoes, accessories, cosmetics, toys, and elements of home equipment and decoration.

“The decision to open HaflPrice after another protracted lockdown was a jump into the deep water, for which we were well prepared. Since May 4, we have been visited by over half a million customers. During that time, we opened 13 stores all over Poland. There will be 60 of them by the end of the year, and in the fall we are starting online sales, which shows how dynamically we are developing the new brand, and at the same time how large this logistics project is”, says Adam Holewa, President of the HalfPrice Management Board.

“Our plans are ambitious, but we are convinced that we will be able to implement them also thanks to the attractive locations that we have chosen together with partners on the side of shopping centers. HalfPrice stores are an interesting modern concept that will make the offer of shopping centers even more attractive,” said Roman Puchala, CEO of HalfPrice in the Czech Republic.

“HalfPrice stores are characterized by a clear and transparent layout that favors satisfactory shopping,” he adds.

CCC is the largest footwear retail company in Central Europe and one of the largest footwear manufacturers in Europe. It operates in 29 countries.

The group has been operating in the Czech Republic since 2004. There are currently 89 stores operating under the CCC brand.

The CCC Group is the leader of the Polish footwear retail market and one of the largest manufacturers of footwear in Poland.

The company has been listed on the Warsaw Stock Exchange since 2004. Its consolidated sales revenues reached PLN 5,844.7 million in 2019.

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