The first all-day conference about influencer marketing in the Czech Republic will take place on October 16 in the new Coworking Center HubHub at the ARA Palace in Prague.
It will provide answers not only to how to do effective influencer marketing, but will also open up other contemporary, and often controversial, topics related to this current trend.
“The intention of the conference is to provide business representatives and other visitors as much information as possible on how to do influencer marketing with measurable results, a good return on investment, avoid the damage of the brand name and benefit both the company and the influencer,” says organizer Jakub Stejskal from marketing agency Grapefruit Company
Representatives of companies such as Footshop or Heureka will also offer their experience and an unconventional view of cooperation with influencers will be presented by the organizer of Miss České Republiky Alexandra Belinger and program director of Televize Óčko Alexandr Guha.
The program offers a wide range of topics, for example, sociologist and director of Behavio Jiří Boudal will reveal how consumers’ subconscious shopping decisions can be used to find the right influencers, Andrea Pavelcová from eLegal will analyze influencering from the perspective of law and there will be also presented data from Charles University research on the perception of advertising and ethics on social networks.
The invitation was accepted by influencers such as Adam Mišík, Gabriela Heclová, Markéta (Makyna) Poláková, Karel Šrámek a Albert Bately (Pims) or Lukáš (Lukefry) Fritscher. In addition to discussions and lectures, the conference will also provide the opportunity to participate in practical workshops. Under the guidance of World of Online experts, visitors will be able to create a campaign with influencers or find out how to build their own brand on social media platforms at Jitka Pšejová’s workshop.
Find out more here