GALLERY: Czechia’s First Apple Premium Partner Store Opens in Prague

The first Apple Premium Partner store in Central Europe has opened in the largest shopping centre in the Czech Republic, Westfield Chodov.

The new iStyle branch is the first official Apple partner, which invested CZK 15 million in the redevelopment of the premises.

The queues for the opening of the store stretch all the way to the nearby metro station. The company plans to open more premium stores in existing branches in Palladium, Vaňkovka shopping center in Brno and Černý Most shopping centres. Renovations are planned for next year.

“The fact that we were the first in the CEE region to obtain the status of Apple Premium Partner and thus bring an Apple Flagship store to the Czech Republic is a great success for us,” said Vít Goluch, CEO of iStyle.

Until now, the company has had the official status of Apple Premium Reseller in the Czech Republic, which is the designation of authorized resellers of Apple products.

The showroom covers an area of more than 250 metres, customers are served by trained staff. The Apple Premium Partner store is also to host regular training sessions and open workshops for the public.

iStyle has been thriving in the domestic market for a long time, with the company reporting a turnover of more than CZK 2.7bn for 2021 despite a four-month pandemic shutdown.

An Apple Premium Partner Store which is operated by an authorised partner supposedly offers a more premium experience than the typical Apple reseller store.

Besides having a fresh new look and brighter displays, these stores are also staffed with trained Apple-certified advisors to assist customers.

This should provide a better experience for customers to explore Apple’s wide range of products and get personalised advice and assistance.

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