Prague Kicks Off Summer Tourist Season With the “At Home in Prague” Campaign

At Home in Prague Campaign

Just as last year, Prague City Hall will support the restart of tourism with the ‘At Home in Prague’ initiative.

The metropolis will be attracting visitors from home and abroad with free admission to selected museums, galleries, or zoos. This year, visitors can look forward to a number of innovations – live cultural events and a sightseeing tourist tram.

‘Last summer season, we managed to attract over 70 thousand visitors with the ‘At Home in Prague’ initiative, and at least partially offset the drastic effects of the coronavirus crisis. This year, we have allocated CZK 60 million to support tourism and cultural institutions that are involved in the At Home in Prague program. I believe that this will kick-start the approaching tourist season and hasten the return of visitors to the metropolis’ says Hana Třeštíková, Councillor for Culture and Tourism.

The program was prepared by City Hall in cooperation with Prague City Tourism. Visitors can take advantage of the benefits on offer from the start of July until the end of August.

The principle is the same as last year. For each night spent in a participating hotel or group accommodation facility in Prague, the visitor receives a voucher.

This can then be used to gain free or discounted access to selected heritage sites, such as the Jewish Museum, the Vyšehrad National Cultural Monument, or the Prague towers managed by Prague City Tourism.

This time round, the vouchers will also facilitate access to live cultural events, such as the summer theatre season. If you are interested, you can book a hotel from mid-June on the project website.

One more novelty this summer and for the whole program is the tourist tram. The new tram line no. 42 will run from Dlabačov, stopping at Prague Castle, Čechův most bridge, Náměstí Republiky square, Wenceslas Square and from there to Újezd and back via Malostranská street in the direction of Pohořelec.

Historical tram cars from the early 20th century or T-type cars from the turn of the 1950s and 60s will be used on the route.

Prague City Tourism looks to this initiative to liven up the tourist sector, so hard hit by the pandemic. The company has prepared a number of benefits as well as tourism-related and cultural experiences for visitors. ‘We are looking to support both hotels and restaurants, as well as Prague’s heritage sites and cultural institutions in their reboot, and to attract as many tourists as possible to the Capital during the summer holidays.

Prague City Tourism in cooperation with the CzechTourism agency is also preparing campaigns to attract guests from abroad. A particular focus will be cross-border markets such as Germany, Poland, Austria and Slovakia.


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