A recent study conducted by Nielsen Admosphere reveals Czech shopping habits.

According to the survey, 74% participants go to stores to buy new clothes, while 15% prefer to shop online. H&M, C&A, New Yorker are the most well-known in among Czech shoppers. 32% most often shop in C&A, 25% in New Yorker and 24% in H&M. Women and youth prefer shopping in shopping centers, whereas men prefer B&M retail stores.

The study indicates 76% of the surveyed population goes to a store looking for a specific clothing item, while a third goes to the store when summer and winter seasonal sales begin.

While men and youth tend to shop for themselves, women shop for partners and children as well.

Two Thirds of Surveyed Shoppers Go to Thrift Stores

More than 50% of the surveyed demographic throws old clothes into textile collecting containers. 47% people use old clothes for cleaning around the house, 38% give them away to their relatives and 38% donates old clothes directly to charities.

On the other hand, 65%, mainly women aged 24-34 or above 55, buy clothes from thrift stores.

How Czechs Rate Clothing Stores

The most important factors affecting Czech shopping tendencies are price, quality, accessibility and the range of goods available. The least important factors are loyalty programs or networks.

Range of Goods Available:

  1. C&A
  2. H&M
  3. Marks & Spencer

Quality of Goods:

  1. Zara
  2. Marks & Spencer
  3. Mango

Store Arrangement & Organization:

  1. C&A
  2. H&M
  3. Reserved

Price:

  1. C&A
  2. New Yorker
  3. H&M

Brand Name:

  1. Zara
  2. Marks & Spencer
  3. H&M

Location Availability:

  1. C&A
  2. New Yorker
  3. H&M

Staff Attitude:

  1. Marks & Spencer
  2. Orsay
  3. Camaeiu

Staff Expertise:

  1. Marks & Spencer
  2. Zara
  3. Mango

Loyalty Program:

  1. Orsay
  2. Reserved
  3. Marks & Spencer

 

schermata-2017-07-15-alle-13-10-31