A provocative newly-released advertising campaign makes Czech sportsmen keep calm. As to the forthcoming Olympics in Rio de Janeiro, Czech agricultural holding Agrofert decided to support the sportsmen who are heading to Rio.

First, they promised to provide the full sponsorship, which is great, but not as great as the promo campaign they have released alongside. In the videos, Olympic sportsmen find themselves naked during the performance. The slogan of the campaign says ‘We’re not gonna leave our sportsmen bare-assed’. Agrofert metaphorically delivers that the performing sportsmen can be feeling safe with their support.

Check out the videos!