A Czech company is offering bus trips , with the images of Holocaust victims and the Nazi death camp on its exterior.

Critics have slammed the bus advertisements as insensitive and have called for the bus to be repainted.

Text along the side of the bus cheerfully urges people to “Come to Auschwitz — A journey through emotions,” and notes, “Our guides speak Czech!”

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As reported by Time of Israel:

“The bus was originally made as a film prop for a satirical movie by Czech director Vit Klusak examining the emerging Holocaust tourist industry in Eastern Europe. After filming was completed the bus was sold to a local tour company that has refused to remove the decorations. The owner, Svatopluk Xaver, said he cannot afford the $1,670 it would cost to remove the stickers and repaint the vehicle.”

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The bus of Auto Xaver bus company. Photo: Time of Israel