Egypt-based platform for promoting Arab cinema, The Arab Cinema Centre (ACC), is launching a new film festival in Prague. The announcement was made on the sidelines of the Karlovy Vary Film Festival that concluded on July 7.
Named the MAD 3ARABI (“Arab Flow”), it will reportedly include programmes aimed at introducing Arab culture onto European shores, with a focus on film and TV, and will look to provide an extension for Arab filmmakers and content creators to reach this territory.
The festival will take place on October 31 - November 4, 2018. Czech Republic-based Iranian filmmaker Kaveh Daneshmand, who launched the annual Iranian Film Festival in Prague in 2010, has joined the initiative as managing director of the new festival.
“Arab cinema is on a constant rise for years now,” said Daneshmand. “Knowing the strong potential niche in the Czech Republic for this type of exquisite cinematography, Prague will indeed be the perfect launching point for the first edition of this unique festival of Arab cinema.”
Since its creation in 2015, the ACC has steadily expanded, promoting Arab films and filmmakers in the international film festival circuit every year, including high profile festivals like Rotterdam, Berlin, Malaga, Mar del Plata, Cannes, Karlovy Vary and Locarno.