Most pet owners will tell you that theirs is the best pet in the world. Everyone thinks theirs is the smartest, the cutest, or the most loyal but now there is one extraordinary bird that can count himself as the best salesman.
A talented African Grey Parrot named Carl has been nominated for employee of the year in Česká pojišťovna, the biggest insurance company on the Czech market. In a surprising marketing promotion, created by Young & Rubicam Prague, the company used the parrot as an actual sales agent. With help from a specialist animal trainer that has trained animals for blockbusters like Bourne Supremacy (2004), The Illusionist (2006) and Wanted (2008) they started training Carl to say “Pet Insurance”. After three months of daily
After three months of daily practice, the intelligent bird was ready to show off his newly acquired skill all over the country. So the company took him to stores to get to work. Carl’s office was a cage with tablet attached so customers could buy their insurance straight away. He was really successful as a salesman, and after a week he had outsold all of his human colleagues and had eaten lots of treats.
He was really successful as a salesman, and after a week he had outsold all of his human colleagues and had eaten lots of treats.