Mercedes-Benz became the bestselling premium car brand in the Czech Republic last year, regaining the title from BMW who came second. German cars were clearly on top as Audi were third.
Mercedes-Benz saw a rise in new car sales of over 50% in 2016, selling 7,518 cars, which happened to be over a thousand more than their nearest competitor, BMW. The win sees Mercedes-Benz regain the tops spot after a nine-year drought. The data was presented by the Car Importers Association.
Jan Kuhn – Mercedes-Benz spokesperson in the Czech Republic explained: “Mercedes have expanded the range of models on offer in recent years and developed the cars with progressive design. The introduction of new technology, whilst preserving traditional brand values has helped us to reach an increasing number of customers. We placed great focus on compact models A, B, CLA and GLA.”
BMW were second in the rankings, with 6,452 cars sold, after dominating for the previous few years. Its sales increased by almost 10% which shows that the Czech Republic is in a relatively healthy economic state, but it was not enough to beat Mercedes for the win. Third placed Audi managed a 25% rise in sales and sold 6,361 premium cars.
Mercedes had an excellent year globally in 2016 with car sales rising more than 10%. They shifted more than 2 million units worldwide and beat BMW by a fraction, whose global sales rose by 5%. BMW did, however, incorporate the Mini and Rolls-Royce brands into their company which meant that they would surpass the Mercedes Benz group by a fraction.
The Czech Republic has never been a particularly big market for luxury car brands, but even they did well in 2016. Bentley has an especially stellar year boasting a 138% rise in car sales. Rolls Royce increased their sales, as did Ferrari, Maserati and Porsche, who all sold more cars than the previous year. Whilst the numbers were still low compared to other more developed countries, the rise in luxury car sales does signal a change in attitude towards spending big.
The Czech car market recorded a new record in sales last year, with an increase of over 12% to almost 260,000 cars. ŠKODA was the most dominant in sales and had an epic year with most of their range.